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People seeking wellness:mental health communication in Australia and New Zealand
Report of Churchill Fellowship research 2001/2
Sara Dunn
April 2002
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Abstract
This report concerns the various approaches taken to public information about mental health issues in Australia and New Zealand.
Forty five individuals in the two countries were interviewed between October and December 2001, including academics, people from voluntary sector organisations, state health providers and government ministries.
The study focuses on four main areas:
- audiences: definitions of and approaches to audiences for mental health public information
- knowledge base: choosing and demonstrating the sources of mental health information
- the medium: reasons for choosing particular media, and their effectiveness
- evaluation: methods used, and impact on future information provision.
A series of key messages for organisations providing mental health information is provided.
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